How to use lanyards for your company branding

How to use lanyards for your company branding

How to Use Lanyards for Your Company Branding

Lanyards, those simple, strap-like items often used to hold ID badges, keys, and other small items, have evolved into powerful tools for company branding. They are not only functional but also serve as a cost-effective marketing tool to enhance brand visibility and recognition. Here’s a comprehensive guide on how to leverage lanyards for your company branding.

1. Understanding the Importance of Lanyard Branding

Lanyards offer a unique opportunity to promote your brand in a subtle yet effective manner. Their ubiquity in workplaces, events, and even in daily use makes them a versatile branding tool. By customizing lanyards with your company’s logo, colors, and message, you create a moving advertisement that reinforces your brand identity every time it’s used.

2. Designing Your Branded Lanyards

The design of your lanyard is crucial as it directly impacts its effectiveness in promoting your brand. Here are some key elements to consider:

a. Logo Placement: Ensure your logo is prominently displayed on the lanyard. It should be easily recognizable and visible from a distance.

b. Color Scheme: Use your brand’s color palette to maintain consistency. This helps in creating a cohesive brand image.

c. Typography: Choose fonts that align with your brand’s identity. Make sure the text is legible and stands out against the background color.

d. Material and Quality: Select high-quality materials for durability. A well-made lanyard reflects positively on your brand, while a flimsy one can detract from it.

3. Customization Options

Lanyards can be customized in various ways to enhance their appeal and functionality:

a. Print Techniques:

  • Screen Printing: Ideal for simple designs and solid colors.
  • Dye Sublimation: Best for complex designs and multiple colors, offering high-definition prints.
  • Embroidery: Adds a premium feel but may be more expensive.

b. Accessories:

  • Badge Holders: For ID cards and name tags.
  • Detachable Buckles: For ease of use.
  • Safety Breakaway: For environments where safety is a concern.

c. Length and Width: Choose the appropriate length and width based on usage and visibility. Wider lanyards offer more space for branding.

4. Distribution Channels

Once you have your branded lanyards, the next step is distribution. Here are some effective channels:

a. Corporate Events: Distribute lanyards at conferences, seminars, and trade shows. They not only serve a practical purpose but also increase brand visibility.

b. Employee Use: Equip your employees with branded lanyards. This promotes a professional image and reinforces brand identity within the organization.

c. Client Gifts: Include lanyards in welcome kits or as part of client gifts. It’s a small but thoughtful gesture that keeps your brand top of mind.

d. Sponsorships: If your company sponsors events, provide branded lanyards for attendees. This extends your brand reach to a broader audience.

5. Maximizing Impact

To ensure your lanyards have the desired impact, consider these strategies:

a. Consistent Use: Encourage consistent use of lanyards by employees and at events. Consistency reinforces brand recognition.

b. Social Media Integration: Encourage users to share photos of themselves wearing the lanyards on social media. Create a hashtag for easy tracking and increased online visibility.

c. Partnerships: Collaborate with other brands or events to co-brand lanyards. This can expand your reach and create a more significant impact.

d. Limited Editions: Create limited edition lanyards for special events or milestones. This adds a sense of exclusivity and can drive interest.

6. Evaluating Success

To measure the success of your lanyard branding efforts, consider the following metrics:

a. Brand Recognition: Conduct surveys to see if there’s an increase in brand recognition after distributing lanyards.

b. Employee Engagement: Monitor employee feedback and engagement. Branded lanyards can boost morale and a sense of belonging.

c. Social Media Metrics: Track social media mentions and engagement. This can provide insights into how well your lanyards are resonating with your audience.

d. Event Feedback: Gather feedback from event attendees. Positive feedback can indicate the effectiveness of your lanyards in creating a lasting impression.

7. Case Studies and Examples

To further illustrate the power of lanyard branding, let’s look at a few examples:

a. Tech Conferences: At major tech conferences like CES or SXSW, companies like Google and Microsoft distribute branded lanyards. These lanyards often feature innovative designs and high-quality materials, making them coveted items among attendees.

b. Universities: Universities often provide branded lanyards to students and staff. These lanyards not only help in identification but also foster a sense of community and school pride.

c. Non-Profit Organizations: Non-profits use branded lanyards to raise awareness. For example, lanyards with cause-related messages can be powerful tools for spreading awareness and garnering support.


Lanyards are more than just practical accessories; they are powerful branding tools that can enhance visibility, create a cohesive brand image, and leave a lasting impression. By thoughtfully designing, customizing, and distributing branded lanyards, your company can leverage this simple yet effective tool to boost brand recognition and engagement. Whether used at corporate events, within the office, or as part of promotional campaigns, lanyards offer a versatile and cost-effective way to promote your brand.